Local kids were amongst the most to suffer from the lockdown imposed by the onset of COVID-19 last March. Hence our brainwave in proposing that our client, Mr Riley, invite children to colour a picture with a message of hope, which we designed, thus providing them with a source of fun and the chance to win a Mr Riley drawstring bag full of Mr Riley goodies in the process.
Consecutive competition posts, which included all the relevant information, a call to action, as well as a picture of the Mr Riley drawstring bag, had an organic reach of over 2K, with 347 reactions, over 80 comments, and 34 shares.
Initially the competition, which was launched on the 22nd May, called for 15 winners; however on the 1st June, we announced that all 55 participants would be getting the prize. Needless to say this decision was very well received by parents and kids alike. The kids were so pleased that they all sent us a pic showing off the bag they received!
