MOAS PR Campaign: Communiqué’s Support for a Worthwhile Cause
At Communiqué, we are proud to support worthwhile causes. In particular, this MOAS PR campaign is very close to our hearts. Migrant Offshore Aid Station has made, and continues to make, a real difference in the lives of many people around the world.
Our latest collaboration with MOAS focused on the London market. The main goal of the MOAS PR campaign was to raise awareness, grow social media reach, and encourage donations for the NGO.
Why the MOAS PR Campaign Focused on London
We chose London because a large share of the organisation’s donations comes from that area. As a result, it was the right place to focus our efforts.
Bernice Micallef, Managing Director of Communiqué, described the project as both meaningful and rewarding. She said the team hoped the campaign would bring in valuable support and much-needed donations for MOAS.
Creating a Tailored MOAS PR Campaign
Communiqué created a tailor-made campaign after a series of meetings with MOAS representatives. From the start, these discussions helped us align the campaign with the organisation’s brand and goals.
The campaign focused mainly on sponsored Facebook posts for the London audience. In addition, we used interactive content to encourage engagement and reach more people on social media.
Communiqué also supported MOAS with fundraising initiatives across different platforms. At the same time, we kept a close eye on costs. Because the campaign had a limited budget, we looked for practical and affordable solutions wherever possible.
The Story Behind the Campaign Visuals
Choosing the right images and footage was one of the biggest challenges. MOAS shared material from all of its missions to date. This gave us a powerful view of the scale and impact of its work.
Although reviewing all the material took time, it helped us better understand the organisation’s mission. It also strengthened our commitment to supporting MOAS through this campaign.
Bernice Micallef said the experience gave the team a deeper understanding of MOAS’s work. It also showed how important it is to support the organisation as it continues its mission.
Supporting an Organisation That Saves Lives
MOAS became the first non-governmental organisation to run search-and-rescue operations in the Mediterranean Sea. Since then, it has made a lasting humanitarian impact. For this reason, we felt honoured to support its mission through this MOAS PR campaign.
This project reflects Communiqué’s commitment to meaningful communication and purposeful collaboration. By combining strategic outreach with careful planning, we helped MOAS connect with supporters in an effective and authentic way.
To learn more about our services, visit our What We Do page. You can also explore more of our projects on our Our Work page. In addition, you can learn more about MOAS on the organisation’s official website.
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