At Communiqué, we love supporting worthwhile causes. Our collaboration with Migrant Offshore Aid Station, MOAS for short, is particularly dear to us because the organization has had — and continues to have —a positive impact on countless lives across the globe.
“Having the opportunity to work on this MOAS PR Facebook campaign for the London market has been an interesting journey, and we hope that it will attract lots of much-needed donations for MOAS,” Bernice Micallef, the Managing Director of Communiqué, said of Communiqué’s latest collaboration with MOAS.
London was chosen as the target market, as a high volume of the organization’s donations come from the London area. While the decision to target London was a relatively easy one, selecting the right images from the reams of footage that MOAS provided us with was quite a challenge. “We received footage of all of MOAS’s missions to date. As you can imagine, it was a mammoth task. But it also made us realize the extent of the work that MOAS does, and the importance of supporting them in their journey,” Micallef added.
This tailor-made PR campaign specifically addresses the needs of the NGO and was created after a series of meetings with MOAS representatives to ensure brand alignment. The goal was to increase the NGO’s outreach on social media, primarily through sponsored posts. Interactive content was also used to encourage engagement.
In addition to this, Communiqué helped MOAS to run fundraising initiatives across various platforms. One of the key priorities throughout our collaboration with MOAS was to keep costs low, as the budget for this campaign was limited. Wherever possible, we prioritized free solutions to make sure that MOAS didn’t have to worry about expenses.
MOAS, the first-ever non-governmental organization to run search-and-rescue operations in the Mediterranean Sea, does some phenomenal work. Find out more about the organization by watching the following video, which is the end-product of Communiqué’s work on this English-language PR video campaign:
