Mr. Riley

At Communiqué, we thrive on creativity. Collaborating with the talented artist Julian Cini, we broke norms for the Mr. Riley FrenchFries Snack Attack Campaign, transforming the brand into a trendsetting, engaging experience for GenZ. This vibrant mural at the Mr. Riley office premises and factory showcased the fusion of art and Mr. Riley’s snack packets – FrenchFries, Partytime, and PizzaRings.

The creative journey didn’t stop there. It ran across TikTok, Instagram, and Facebook. The GenZ audience embraced the explosive Mr. Riley FrenchFries snack packet, propelling our social media content to new heights.

As the creative agency behind the ‘Mr. Riley’ FrenchFries campaign, we embarked on a journey to connect with the Gen Z audience through their own language and slang. This dynamic project saw our collaboration come to life, unveiling captivating billboards and bus-shelters that featured headlines like ‘The Crunch that Slayed’ and ‘This Crunch Hit Different’. While these may have raised eyebrows among some, we encouraged viewers to ask a Gen Z-er for a quick translation.

Our journey didn’t stop with OOH. We seamlessly transitioned this vibrant campaign onto social media, where we witnessed these phrases transform into lively videos and engaging posts. We engaged with Gen Z in the spaces they thrive, turning heads and sparking conversations.

As a creative agency, we took bold strides to highlight the Mr. Riley FrenchFries brand. Our Gen Z-focused campaign resonated across platforms like TikTok, social media, and even outdoor spaces, engaging in a manner that was both entertaining and interactive. The impact? Nothing short of extraordinary. The results speak volumes about the power of innovative, audience-centric campaigns.